Options for stock investors. A better way to trade.




Place order to sell the Starbucks April $50 Call at $11.00 or better for 100% profit in FOUR MONTHS.




ORIGINAL September 12th TRADE ALERT BELOW filled at $5.50






New Trade Alert for (SBUX)

Starbucks Buy April $50 Call @$5.75 or less


Risk Rating: 3     (1 = lowest   5 = highest)

Above Break Even Probability: 49%

Max Loss Probability: 17%


Coffee Kick Coming


This ubiquitous coffee company that is on every corner in every city has gone cold.


Starbucks stock has actually declined on this latest leg up compared to the DOW plus 20% in the last year.



Sideways SBUX trade has SUPPORT at $52.50 over the last two year of trade.  That level was hit twice in 2016 and again in August as a level to lean on.




The coffee break from $65 has been nearly straight down in the last weeks.  The joe has not always been cold with SBUX up 110% in the last five years.


A move above the $59 midpoint resistance of the last two years track sends stock to $65 top.

The reward to risk at these discounted levels is on the side of coffee buyers…


A stock substitution strategy using options ties up less capital and has absolutely limited risk to the premium paid.  An option instead of buying the shares also has greater staying power for long term trend development.


The April option has over seven months for Bullish development.


An In-The-Money option gives you the right to be long the shares from a lower strike price and costs much less than the stock itself.


The Options Way: Unlimited Upside Potential with Limited Risk.

A Starbucks long call option can provide the staying power in a potential bullish trend extension.  More importantly, the maximum risk is the premium paid.


One major advantage of using long options instead of buying or selling shares is putting up much less money to control 100 shares — that’s the power of leverage.

Choosing an option can sometimes be a daunting task with all of the choices and expiration months.  Simply put, traders want to buy a high probability option that has enough time to be right.

The option strike price is the level at which you have the right to buy without any obligation to do so.  In reality, you rarely convert the option into shares. Simply sell the option you bought to exit the trade for gain or loss.  

There are two rules options traders need to follow to be successful.

Rule One:  Choose an option with 70%-plus probability.  The Delta is a measurement of how well the option reacts to movement in the underlying security.   It is also important to buy options that payoff from only a modest price move.


There is no need to ONLY make money on the all but infrequent long shot price explosions.


Good Options can profit from only modest directional moves.

Any trade has a fifty/fifty chance of success.  Buying options ITM options increase that probability.  That Delta also approximates the odds that the option will be In The Money at expiration.

Buying better options is more expensive, but they are worth it — the chances of success are mathematically superior to buying cheap, long shot Out Of The Money lottery tickets that rarely ever pay off.  
With SBUX at $54.00, for example, an In The Money $50.00 strike option currently has $4.00 in real or intrinsic value.  The remainder of any premium is the time value of the option.

Rule Two: Buy more time until expiration than you may need — at least three to six months for the trade to develop.  Time is an investor’s greatest asset when you have completely limited the exposure risks. 

Traders often buy too little time for the trade to develop.  Nothing is more frustrating than being right but only after the option has expired premature to the market move.


Trade Setup: I recommend the SBUX April $50 Call at $5.75 or less.



A close in the stock below $50 on a weekly basis or the loss of half of the option premium would trigger an exit.

An option play also has staying power with the ability to ride through Ups and Downs that would force most stock traders out of the position.

The option also behaves much like the underlying stock with a much less money tied up in the investment.  The Delta on the $50 strike call is 73%.


The April option has seven plus months for bullish development. This option is like being long the stock from $50, below the 52 weeks SBUX lows, with completely limited risk.


The maximum loss is limited to the $575 or less paid per option contract, with a stop at half of the premium paid to lessen dollar exposure. The upside, on the other hand, is unlimited.

The SBUX option trade break even is $55.75 or less at expiration ($50 strike plus $5.75 or less option premium).

If shares move modestly just to the $59 midpoint of the trading range this option would be worth $9.00 for a 50%+ return on investment.

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